Saturday, October 10, 2009

Fizzy's Lunch Lab


Two and half years ago, fellow animation director, Evan Sussman and I met at JP Licks in Boston, MA and came up with a show idea over coffee. I was fed up with the lack of kid-friendly cookbooks, and Evan had been trying to create a nutrition-based website or property with his dad (Dr. Craig Sussman). We combined our ideas that day and we set out to create a kids cooking show that focused on the importance of health and nutrition...But it had to be FUN. After thousands of hours of hard work, failed development deals, personal investment, it's nice to see Fizzy's Lunch Lab living on PBS Kids Go!

The last four months have been a whirlwind for Evan and I. It has included finalizing our deal with PBS, creating the season 1 outline in two weeks, writing 46 short scripts (with amazing writers), starting animation production, moving into our office, and launching our preview website...Along with our new studio's website. Fizzy's Lunch Lab has been the hardest thing (by far) I've worked on and it's shaping up to be a winner. We still have a lot of work ahead of ourselves, but it has been rewarding to see the preview site and trailer so well received.

I know the next five months of production are going to be equally as demanding, but I know that Fizzy's Lunch Lab has the ability to truly help kids and families make healthier decisions. Coming from someone who was incredibly overweight as a child, I'm happy to share Fizzy with everyone and hope it can make a difference.

Check out the Lunch Lab Preview Site.


The first sketches of Fizzy

4 comments:

Bob Flynn said...

I'm curious to hear more (especially about how the idea formed). But this post is a great start. Congrats again on all the hard work paying off.

Dave Schlafman said...

Bob-

Thanks for the comment. I could go on for a while about the entire process...but time is limited right now ;) Let's meet up this week and we'll talk shop over a coffee/drink. I hope you're well. Drop me a line.

Julia Denos said...

Congratulations Dave! Love the concept and the art looks super fun too-I'm betting the show will take off. Best of luck!

JDaniel4's Mom said...

I just post a review of it. You did a great job.